📢 The Different Types of YouTube Video Ads

YouTube is one of the most powerful platforms for video advertising. But which YouTube ad formats are best suited for your marketing strategy? Discover the different ad types and how to optimize your videos for maximum visibility.

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🎥 TrueView In-Stream Ads

TrueView In-Stream Ads appear before, during, or after a YouTube video. They can be skipped after 5 seconds, meaning advertisers only pay if the user watches at least 30 seconds (or the full ad if it’s shorter).

✅ Goal: Brand awareness, engagement, lead generation.
✅ Recommended duration: 15 to 30 seconds.
✅ Best for: Attracting prospects and optimizing ad spend.

⏳ Bumper Ads (Short & Impactful Ads)

Bumper Ads are non-skippable YouTube ads lasting a maximum of 6 seconds. This ultra-short format is perfect for quickly grabbing attention and boosting brand recall.

✅ Goal: Awareness & branding.
✅ Best for mobile campaigns.
✅ Perfect for: Quick, impactful messaging.

🚀 Non-Skippable Ads (Forced Ads)

Non-Skippable Ads are video ads of up to 15 seconds (or 20 seconds in some regions) that viewers cannot skip. They ensure that the entire message is seen.

✅ Goal: Conversion & full-message exposure.
✅ Perfect for: Impact-driven campaigns.

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🎬 How to Optimize Your YouTube Video Ad Format?📁 Recommended Format

• Accepted formats: MP4, MOV.
• Suggested video codec: H.264 (efficient compression & high quality).

📏 Aspect Ratio

• 16:9 (landscape) or 4:3 for optimal display.
• Vertical videos are accepted but will be adjusted to the user’s screen.

📺 Quality & Resolution

• Minimum resolution: 720p (HD).
• Recommended resolution: 1080p (Full HD).

⚙️ File Size & Technical Specs

• Max file size: 128 GB.
• Frame rates (FPS): 24, 25, 30, 48, 50, or 60 FPS.
• Audio codec: AAC-LC (min. 128 kbps for clear sound).

📊 At Yourban.io, we help tailor your ad strategy to match your local market demand. 🚀 Let’s shape the future together!